Overview
The Facebook Pixel integration with Pulse Ticketing enables event organizers to track visitor behavior and measure advertising effectiveness. After accessing your Pixel ID through Facebook Ads Manager, implementation involves a simple configuration within your Pulse event settings. The tracking setup requires a 24-hour initialization before data collection begins tracking visitor interactions and conversions.
Setting Up Facebook Pixel
Get Pixel ID from Facebook:
Open Facebook Ads Manager
Navigate to the Pixels section
Create a new pixel or copy the existing ID
Add to Pulse event:
Go to Events
Select target event
Paste Facebook Pixel ID in the tracking field
Save changes
Allow 24 hours for accurate data tracking. Verify pixel status in Facebook Ads Manager.