Overview
Pulse Ticketing enables targeted Facebook advertising to past event customers through custom audience creation. The process involves exporting customer data from Pulse, uploading it to Facebook Ads Manager, and creating custom audiences for ad targeting. This integration allows event organizers to retarget previous attendees through matched email addresses and phone numbers for improved campaign effectiveness.
Follow these steps to create custom audiences from your Pulse Ticketing customer data:
Go to Events in the Pulse dashboard
Select your target event
Click the Export button to download customer data
Access Facebook Ads Manager
Navigate to Audiences via the menu
Click Create Audience > Custom Audience
Select Customer File > Add customers from the file
Upload customer data or paste emails
Complete audience setup
When creating ad sets, search for your Custom Audience name in the targeting options.
Note: Processing large audiences may take hours. Facebook matches users based on uploaded data. The best results come from combining emails and international phone numbers.